BALL WATCH APPOINTS 2ND SINGAPORE BRAND AMBASSADOR
LOCAL ADVENTURER KHOO SWEE CHIOW STEPS UP TO NEW CHALLENGE

1st JUNE 2005, SINGAPORE - Less than one month after its official brand launch cum announcement of MediaCorp Artiste, Christopher Lee as its Singapore brand ambassador, BALL WATCH is proud to appoint local adventurer and explorer, Khoo Swee Chiow as its newest spokesperson.

World renowned as a watch brand that maintains accuracy and performance even under the most adverse of conditions, BALL WATCH’s decision to appoint Khoo Swee Chiow as its latest brand ambassador was most apt.

As a brand that positions itself as the ultimate instrument for today’s modern day explorer, Kelvin Wong, Managing Director, South East Asia & Pacific for BALL WATCH explains, “Khoo Swee Chiow is probably the most well-known Singaporean when we talk about local adventurers. He is after all, the first person in the world to have achieved so many amazing feats including climbing the seven summits, skiing to both North and South Poles, cycling from Singapore to Beijing and also swimming the Malacca Straits! We are very lucky to have found two perfect ambassadors for
BALL WATCH in such a short span of time - Christopher Lee who embodied the spirit of risk-taking, and now Khoo Swee Chiow, an actual explorer, who pushes himself beyond the norm each time he sets out to conquer a new challenge. BALL WATCH is indeed extremely pleased to be associated with Khoo Swee Chiow.”

“Having been in extremely challenging conditions, I know first hand, the importance of precision, accuracy and durability. When you’re out there, you become highly dependent on your equipment, and that’s when accuracy under adverse conditions really comes into play. I am very proud to be part of the BALL WATCH family of ambassadors,” says Khoo Swee Chiow.

ABOUT BALL WATCH

Founded in 1891, BALL WATCH was born when Webb C. Ball was entrusted with the responsibilities of timekeeping to prevent further railway accidents. The strict checks and accurate timekeeping system that ensued were instrumental in establishing watch standards and inspection systems for all timepieces used by railroad brothers namely engineers, conductors, firemen, brakemen, etc.

Built upon that strong timekeeping tradition, BALL WATCH carries on today with a new interpretation of core values - the spirit of exploration; the redefinition of frontiers of achievement; the taking of the path less travelled; and the scaling of new heights of endurance and endeavours. BALL WATCH today seeks to be the ultimate instrument for modern exploration.

For more information, please visit www.ballwatch.com.